IIMA Business Books - The Persuasive Manager : Communication Strategies For 21st Century Managers
By M.M. MONIPPALLY.
Description
What is persuasion, and how should managers balance their ability to persuade and exercise authority without becoming authoritarian? If credibility and mutual goodwill are to be established, then the need to inspire loyalty and build interpersonal relationships becomes an essential managerial strategy. The book explores the role of persuasion at different levels of the corporate hierarchy - how does a manager convince her subordinates to initiate change? How can peers, or customers and suppliers, be won over and their opinions influenced? Persuading bosses is a particularly tricky business,...
ISBN(s)
8184001495, 9788184001495
